With a unique ability to create nail polish shades based on the latest fashion trends, Nails Inc is always the first to market the hottest new items, including special effects 3D glitter polish and crackle top coats. The founder of Nails Inc,Thea started out as a fashion editor at Tatler, so she especially understands that nail polish is not simply nail polish, but an integral part of a person’s outfit and an expression of their personality. With names like “Camden” for black crackle polish and “Carnaby Street” for Shocking Yellow, who can resist? Nails Inc is officially launching exclusively in Sephora and on Sephora.com on August 4th.