Everyone loves a new pair of swimmies!

Just in time for the spring and summer season, Men’s swimwear brand, Onia, will be opening its Shop in Shop at BASE in Miami on March 29th.  This relaxed and playful beachwear shop on Lincoln Road has the entire collection available for shoppers to experience the Onia lifestyle all year round.

With the philosophy of being married to the beach, the shop in shop will include spring, summer and resort staple summer styles including the Calder and Charles snap button trunks and the lace up Amaury Board Shorts.  Styles are available in classic solids and playful patterns from mimosa yellow and ocean blue to Rainbow Maddox and Rock and Roll teal Liberty of London prints.  The Miami destination is perfect for surfers, beach go-er’s and design-savvy guys looking for stylish totes, towels and retro style board shorts with a relaxed fit.

Onia (oh-nee-ah). At Onia nothing is overlooked in the pursuit to produce the finest swim shorts and beachwear possible.  With a highly intricate and multi-phased production process Onia strives to provide options for the man lost in beachwear purgatory. Using only the most skilled and innovative designers, Onia sources only the highest quality fabrics and finishing’s and use factories that are on the cutting edge of manufacturing technology.  Simple, yet carefully crafted, durable, yet soft and supple – from the moment you put them on: their mission is to provide a solution for the design conscious gentleman eager for classy options for their swimwear needs.

~Jae Joseph