In honor of Hello Kitty’s® 35th Anniversary, SANRIO has developed three weeks of special events to run concurrently with the ‘Three Apples’ exhibition at Royal/T, the visually stunning and playful, Japanese-inspired art exhibition space, retail store, and maid café, located in Culver City, CA. The exhibition will be open to the public from October 23 - November 15.

All events will be open to the public, free of charge, with each event introducing the release of a limited edition print. Only 35 signed and numbered prints from a small number of selected artists will be available. The exclusive prints depict one of the original Hello Kitty-inspired works of art created specifically for, and hanging at, ‘Three Apples’. The first 100 visitors to each event will receive a goody bag created specially for each event. Events include:

Hello Kitty Fan Appreciation Party - Saturday Oct. 24th Time: All Day 10am-10pmYou love Hello Kitty and Hello Kitty loves YOU! Today is all about the super fans. Bring your favorite friends to a fabulous Hello Kitty brunch where you can enjoy scrumptious Hello Kitty-themed waffles and pancakes and a live DJ set. A very special appearance by ‘Kitty Mama’ Yuko Yamaguchi (Hello Kitty head designer straight from Tokyo) and tokidoki creator, Simone Legno -- and the launch of the exclusive tokidoki for Hello Kitty 35th Anniversary collection -- follows. Later in the day, immerse yourself in a variety of activities – a hands-on jewelry workshop with ‘Three Apples’ artist Natalia Fabia, a yummy Hello Kitty sushi and bento box workshop with acclaimed chef Sushi Girl, Hello Kitty happy hour for fans 21 and over complete with Hello Kitty-themed cocktails and a Hello Kitty-Oke karaoke dance party with Karaoke Queen Raina Lee (author of Hit Me with Your Best Shot: A Guide To Karaoke Domination) plus photo ops with Hello Kitty herself. You'll want to stay the whole day. Super Fan' Day produced in association with Flux, LA’s innovative event curators.Hello Kitty Halloween Party – Saturday, Oct. 31st Time: 10am-6pmSpend the spookiest day of the year with Hello Kitty…costume and pumpkin carving contests, trick-or-treating at Royal/T and photo op time with Hello Kitty herself!Hello Kitty Birthday Party – Sunday, Nov. 1st Time: 10am - 5pmIt's the party of the year and you are invited! The fun begins bright and early with the sweetest assortment of Hello Kitty’s signature pancakes and waffles. Then its time to sit down and get creative with ‘Three Apples’ artist Buff Monster in an exclusive toy workshop. Make your own one-of-a-kind Hello Kitty artist collaboration t-shirt, followed by a custom sharpie Hello Kitty tattoo booth with surprise guest ‘Three Apples’ artists. The afternoon is sprinkled with unique snacks including Hello Kitty sandwiches, cookies and even a special Hello Kitty-themed High Tea, and our guest DJ will have you dancing to Hello Kitty’s favorite activities and party games for collectible prizes and party favors. End the day with the most amazing masterpiece of all, a giant colorful cake made from 200 cupcakes, and remember to wish Hello Kitty a “Happy Birthday” as she shares her beautiful birthday cake with you from 4-5pm. Birthday festivities produced in association with Flux, LA’s innovative event curators.Hello Kitty Artists Party – Saturday, Nov. 7th Time: 7-11pmArt comes to life as guests meet with many of the artists participating in the "Three Apples" Art Show. Limited edition prints of select artwork will be unveiled at this event and guests will be treated to several artists from the show doing live painting, which will be auctioned off at the end of the event, with proceeds going to SANRIO/‘Three Apples’ charitable partner, L.A. Works. Plus, there will be live screening of t-shirts designed by the artists, and an interactive coloring party for all attendees throughout the night - hosted by JapanLA in association with Juxtapoz Magazine.Hello Kitty ‘Bats and Cats Masquerade’ – Friday, Nov. 13th Time: 8pm – MidnightOn Friday the 13th, Royal/T will be transformed into a fantastical world for the retro, 80’s-inspired Goth/ dance party-styled ‘Hello Kitty Bats and Cats Masquerade.’ Hello Kitty goes Goth for a night of dancing with DJ Amanda Jones, special performances by The Wandering Marionettes, goth-inspired costumes and even Hello Kitty in her masquerade outfit.Hello Kitty Fashion Show Party – Saturday, Nov. 14th Time: 7-11pmJapanese street–inspired fashion takes to the runway to celebrate the finale of the ‘Three Apples’ exhibition/event. Specially created, one-of-a-kind pieces by a group of select designers will be featured in the show, with select items offered for sale at the end of the evening. A DJ and interactive workshop with one of the designers will add elements of fun to this fashion event.

In addition to these unique events, ‘Three Apples’ will include the Hello Kitty Art Exhibit, Hello Kitty Product Retrospective – including an ‘only in Japan’ section – Hello Kitty Apartment and a ‘Three Apples’ Pop-Up Shop. This is the first time that SANRIO has produced an event for Hello Kitty fans of all ages in North America. For continually updated information regarding ‘Three Apples’ and the events, please visit www.sanrio.com/threeapples.

ABOUT SANRIO SANRIO’s signature brand Hello Kitty celebrates 35 years of fun and friendship in 2009. With fans around the world, Hello Kitty will mark the year with special co-branded partnerships, unique products, retail promotions and year-end exhibition events. SANRIO develops, distributes and licenses a collection of gift, stationery and fashion accessory items for women of all ages. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today, over 50,000 SANRIO-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 85 SANRIO boutiques. For more information, please visit www.sanrio.com . ABOUT ROYAL/T

Located in Culver City, Royal/T is a playful blending of café, concept shop, and art exhibition space. The 10,000-square-foot space reflects the interior realm of fantasy that strongly influences the artist’s included in Owner Susan Hancock’s art collection. Royal/T’s café is inspired by the meido kissa (maid café) phenomena of Akihabara, Tokyo’s electronic district. Re-contextualizing the underground culture of Japan that celebrates “cosplay” (costume play), waitresses dress in maid uniforms with a Lolita-esque touch, while serving an amalgam of French and Japanese cuisine. The art space showcases curated exhibitions with a focus on Japanese contemporary art; and an inventive concept store emulates the collection’s sophistication, a seamless merging of Japanese pop culture and high-end design. Royal/T is open daily from 10 a.m.-10 p.m. The Royal/T café serves lunch, high tea, and dinner daily. Self-parking is available on Washington Blvd. and in the Royal/T parking lot on Lindblade St. For additional information, please call 310.559.6300 or visit www.royal-t.org Royal/T is also on Facebook and Twitter .