The old adage of ‘location, location, location’ couldn’t be any more fitting than for the idyllic location of Brown’s Hotel. “Mayfair is in the heart of London, Brown’s is in the heart of Mayfair”. Situated in what appears to be the absolute center of the best that London has to offer, a stay here will have you endlessly entertained. The white glove service of Brown’s is immediately apparent upon arrival at this British gem of a hotel. Added touches such as packing and unpacking service, as well as a premier round the clock on-call concierge, are some of the many factors that contribute to Brown’s well-deserved 5 Star status.

As part of the prestigious Rocco Forte Collection it was no surprise that I was instantly made to feel as though I was a part of their extended family at Brown’s. With a distinctly British feel yet a warm and welcoming cozy charm, I experienced none of the snooty attitude that often accompanies most posh hotels.

The luxury deluxe room had a contemporary theme throughout and as I surveyed the modern bathroom, huge walk-in closet and gorgeous view, I instantly felt as though I had “arrived”. A set menu dinner in the three AA Rosettes Albemarle restaurant started with a pre-dinner glass of champagne followed by a tantalizing appetizer of shaved fennel and kohlrabi salad with blood orange. The main course was a cooked to perfection roast fillet of Loch Duart salmon with alexanders. The service was so efficient and attentive that I felt as though we were the only guests in the restaurant. This only served to enhance my already positive stance on the level of personalized attention one receives when staying at Brown’s.

Although I didn’t have time for a tea in the award-winning English Tea Room, I did enjoy a stiff drink in the Donovan Bar, aptly named after the British photographer Terence Donovan. The walls of the intimate bar are lined with a series of his iconic black and white prints, many depicting somewhat risqué imagery. This is the definitely the type of place that encourages you to simply relax into one of the comfortable banquettes and hold court for a full evening of drinks and great conversation with good friends. I recommend a visit to this quaint bar, even if you are not a guest of the hotel, as they warmly welcome both residents and non-residents alike.

To stay at Brown’s Hotel is to experience the seamless meshing of all the elements one comes to expect in an upscale hotel, with just the right amount of ‘homey’ vibe. I wholeheartedly echo the sentiments of a valued guests who was once overheard stating “I don’t stay at a hotel. I stay at Brown’s”. In my personal opinion, it is definitely the gold standard by which to compare all other 5 star hotels.

Brown’s Hotel33 Albemarle Street Mayfair, London, W1S 4BP, UK +44 (0) 20 7493 6020www.brownshotel.com