Design rules in this gorgeous yet cozy Firmdale hotel located in the outskirts of Soho within Bloomsbury. The Charlotte Street Hotel feels like a separate oasis in the extremely busy city of London.  It’s a fitting location for a hotel that was once a dental warehouse and draws upon traditional English decor and themes along with Kit Kemp's signature interior design.  The location also plays a big role in the theme of the hotel with Bloomsbury antiques, artwork and handmade furniture. When designing the interiors for the hotel Kit Kemp made specific reference to the Sussex home of Vanessa Bell and Duncan Grant.  Wallpaper was printed with the details from a Hogarth press wood print. Pieces of hand painted furniture were specially designed for the hotel and a collection of original art by Vanessa Bell, Duncan Grant, Roger Fry and Henry Lamb.

In “Oscar”, the hotel’s brasserie with its open plan kitchen, there are murals painted in the style of 1916 frescoes entitled “Scenes of Contemporary London Life” by Roger Fry and his Omega Workshop. Kit has taken this idea and commissioned a work with the scenes of 21st century London as inspiration.  A large chunk of the design budget was spent on the art collection. In the lobby there is a bronze sculpture by Botero and two abstract landscapes by Welsh painter Roger Cecil. In the drawing room there is a beautiful still life of flowers by Roger Fry, Henry Lamb line drawings and a charmingly child-like flower painting by Winifred Nicholson.

Oscar, located right next to the main lobbby, is a relaxing venue for drinks, British influenced fare for lunch or dinner, It’s an ideal place to meet with friends after a day in the city even if you’re not staying in the hotel.

Rooms are spacious, clean as can be and comfortable. The spacious bathrooms (also a signature in all the other Firmdale hotels) includes a shower and seprate standalone tub. But what can be most notable about the room is the view. Thanks to the great Bloomsbury location you have views over Soho and London beyond all the way to the London Eye and iconic London rooftops.

Charlotte Street Hotel 15-17 Charlotte Street London W1T 1RJ 020 7806 2000