The fabulous founder of Boom Boom, Vanita Parti Vanita Parti, founder of Blink, came up with the idea of eyebrow threading bars to solve her own personal needs. Desperate to get her eyebrows threaded to perfection, she struggled to find a beauty salon in London and had to travel to the outskirts to find the service. In 2004, after leaving her brand role at British Airways, she decided to launch her first eyebrow bar with one chair in Fenwick, Bond Street.
Blink’s mission has been and always will be to ‘take the pain out of beauty regimes and leave women looking and feeling fabulous’. Blink certainly touched on desperate need, women loved the quick ‘no fuss’ service and exceptional results. Queues continue to form every day at the Blink Brow Bars, and they now shape over a quarter of a million eyebrows a year.
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