Wallpaper by Arid Orozco

Posted on 21 April 2014

Venelandia by Arid OrozcoTatiana Pagés, CEO/Chief Creative Officer of Greencard Creative, and Curator is excited to present “Wallpaper,” Arid Orozco’s first exhibit in New York City, on Monday, April 21, 2014. Orozco is a contemporary Latin American artist who has a passion for color and culture. The exhibition will take place at El Aripo Café, 172 Delancey Street, from 6-11pm. An array of mouthwatering cocktails will be served by Moscow 57, an eclectic restaurant located in downtown Manhattan.

Orozco is an emerging visual artist born in a small town in Yaracuy in northwestern Venezuela. He moved to New York about 15 years ago and currently lives in a cozy studio in Queens, surrounded by paintings and color, where he has explored his passion for the arts. Orozco draws inspiration from vibrant colors, found in an array of spaces including nature, fashion, and culinary arts.

Orozco carries within him a legacy of rich Venezuelan tradition of nature his relationship with his loving mother which is revealed thorough his painting. Behind those bright colors is the sadness of being away from home and the issues his country is suffering. “As I curated this exhibit, I envisioned how all paintings together would create a “wallpaper” of stories, capturing a narrative of emotions that Arid expresses about his home country of Venezuela and his relationship with his muse and adored mother,” said Tatiana Pagés, curator of the exhibit. “The bright colored canvases are the alter ego of Arid’s sadness and longing for his country and family.”

As the Chef for the Chilean Mission in The United Nations in New York, even Orozco’s time away from painting is also full of colors and flavors. He studied at the Institute of Culinary Education, where he received a degree in Culinary Arts and Restaurant Management.

Proceeds of the exhibit will go to Aid for Aids, a non-profit organization committed to empowering communities at risk of HIV and the population at large by developing their abilities and capacities in comprehensive prevention through access to treatment, advocacy, education and training to improve their quality of life and reduce stigma and discrimination.

About Tatiana Pages

Often referred to as a Global Innovator, Tatiana Pagés combines her love of design, art, branding, social responsibility, and sustainability to create innovative campaigns and brand insights for companies. Her diverse experiences as an entrepreneur, business owner, strategist and activist designer, curator, as well as brand visionary, have given her a unique perspective of consumer markers. Tatiana currently lives in Harlem, New York, with her husband and daughter.

As CEO and Chief Creative Officer of the New York City based Greencard Creative, Pagés has worked with a variety of industries: food and beverage, beauty, science, fashion, social, cultural, and personal care. She has collaborated with notable clients and brands, exploring and understanding human behavior is another of Pagés passions, one that is essential for her work process. By delving into the fields of psychology, economics and neuroscience, she gains important consumer insights that help her build local and international brand movements. Greencard Creative has worked with notable clients and brands including Smirnoff Ice, Pepsico/Ocean Spray, Heineken, Diageo, Petit Nectars, Gallo Winery, Johnson & Johnson, Bayer, Frito Lay, Campbell’s, and the Country of Ecuador. For more information, visit www.greencardcreative.com.

Categorized | Art & Culture

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