Cause and Effect-PRODUCT(RED)

Posted on 13 February 2012



Mary J. Blige recently took the stage in Los Angeles during Grammys 2012 week to support Belvedere Red. The venue was buzzing with industry executives, artists, such notable personalities as Forest Whittaker, Chelsea Handler, and Natasha Bedingfield.

During the affair, guest were in an awesome view of the innovative Belverdere RED double sphere, a specially commissioned artist Carsten Holler as a symbol of celebration of the RED cause.

Mary was chosen for this year’s partnership, proceeding Usher’s partnership in 2011. “Im, delighted to be supporting Belvedere RED in their fight against HIV & AIDS in Africa.It is one of the most devastating issues faced by millions in Africa and if we can raise awareness with this event and encourage people to buy PRODUCT (RED) , we’ll be one step closer to an HIV/AIDS free generation in 2015″, says Mary.

50% of the profits of Belverdere (RED) are contributed to this Global Fund. This initiative raises awareness for consumers to support programs that provide education and medication to the mother of Africa on its floor. The artist Carsten Holler, is a German innovator in the art world whose installations often involve playful elements and reflect analyze the nature of human emotions.

There isn’t better way is there but to reach people by song. In this effort, it seems to be made clear that Belvedere and (RED) are unanimous in their objective to empower global consumers in the fight to eliminate HIV/AIDS by supporting this partnership.


~Jae Joseph






Categorized | Art & Culture

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