From its inconspicuous appearance in the center of busy Dean Street in Soho (If you blink while walking you could easily pass by it without notice), the appropriately named Dean Street Townhouse fits in perfectly in the neighborhood -a Georgian style boutique hotel which provides perfectly stylish and cozy accommodation, and yet one of the best added benefits of choosing to stay at this hotel is location, location, location with a dash of 5 star service and reasonable rates.
The building itself has historical relevance in Soho. Built in the mid 18th century by John Meard, a carpenter, on land leased from the Pitt estate, the buildings were occupied by aristocratic families in an age when Soho was a thriving community of traders, artists and professionals in an age when Dean Street itself was considered somewhat of a cosmopolitan center in London. In 1928, socialite aristocrat David Tennant founded the Gargoyle club on the top floors of number 69 Dean Street, an at the time considered very socially radical club and well-known hangout for politicians, cosmopolitan intellectuals and artists. The space consisted of a vast ballroom, bar and drawing room, the Gargoyle dripped with decadence and lavish interiors, some by Henri Matisse.
With all of this history abounding the hotel, a cool atmosphere is all around from the moment you walk in through the doors and up to your room. The rooms have ample space, flat screen TVs with satellite channels, free wireless internet and big fluffy beds with Egyptian cotton duvets that beckon you to sleep in much longer than you intended. The bathrooms are fully stocked with Cowshed shampoos, conditioners and bubble bath soap that you can use in the big tub or bath gel you can use in the massive stand up shower. Each room in the hotel is designed uniquely from the other rooms which means that every time you stay at the Dean Street Townhouse you will have a different style experience. Each individually designed room has hand-painted Georgian wallpapers, upholstered vintage seats and antiques but you won’t find a stuffy or pretentious feeling here.
Back downstairs, the library style large lounge off to the side of the reception area is a comfortable space with couches and chairs, books, newspapers. Spending time in this room is like unwinding in your own living room. Right next door is the stylish fine dining restaurant which offers an extensive day and evening menu of British food with a contemporary twist. Start with a cuppa Earl Grey or perhaps a glass of champagne. The mince and potatoes are a good comfort food choice to match your comfortable experience at the hotel. The townhouse Burger might be a good although too typical choice, the Twice baked smoked haddock souffle is an absolute must try. After finishing your meal, make sure to check out the wallpaper in the back room. Take a very close look and if you look deeply enough into the flower and plant laden wallpaper you will see genitals sprouting out of the plants -subtle yet funny British humor.
Dean Street Townhouse is hands down one of the coolest hotels in London.