Responsible Beauty – Josie Maran Cosemetics

Posted on 22 March 2011

Don’t hate her because she’s beautiful! And NO, she wasn’t born that way. She believes in balance. She believes that doing the right thing can be glamorous. She believes in beauty without the baggage. Pack up the carcinogens, mutagens, and reproductive toxins that could be in your current cosmetics and make room for Josie Maran Cosmetics. You’re like, Josie who? OMG! Really? She’s only a top model/actress/earth activist that has graced the pages of some of the world’s biggest magazines, you know, like Vogue, Elle, Marie Claire, and Mademoiselle. She has also appeared in such films as “The Aviator” and “Van Helsing.” But it was her stint as the face of Maybelline cosmetics for nearly an unprecedented ten years, where she learned all about makeup trade secrets from a team of expert artists who applied her makeup on photo shoots. They showed Josie how to apply makeup and helped her see that it is something that doesn’t just transform a look, but makeup can boost confidence and ones spirit as well.

When Josie became pregnant a few years ago she began a search for natural makeup formulas. She discovered that none lived up to her expectations. Was luxury and sophistication, not to mention health too much to ask for? Josie was like no way! There’s nothing like a pregnancy to fuel inspiration and purpose. It was then she realized that all of those hundreds of hours in the makeup chair were not in vain. Josie was uniquely qualified to create her own line of cosmetics. As a result, all of Josie Maran Cosmetics formulas are created with natural, organic, non-toxic, and gentle ingredients (including avocado, coconut, flax, jojoba, olive, soybean, beeswax, cocoa butter, and shea butter), as well as innovative proprietary formulas that allow them to look and feel just like high-end brands. See you can have it all! Never doubt!

But Josie didn’t just stop at the formula’s. Oh hells no! The packaging is also earth conscious and keeps in line with her philosophy. Who knew anything rose-colored could be so green? Each product comes in sleek, rose-colored metallic packaging that is recyclable and/or biodegradable. The compacts are made of a corn based plastic (PLA), the lipsticks and concealers are all housed in aluminum, the argan oil bottled in glass, and the outer boxes are made from 30% recycled stock and soy ink.

So remember, assuming that the planet is still here in the Fall, it’s not too late to get your glam on without hurting yourself or the planet. Josie and her eponymous eco-chic cosmetic line Josie Maran Cosmetics is a member of the environmental organization Global Green. Josie also works with the Campaign for Safe Cosmetics, as well as Teens for Safe Cosmetics in their outreach and education campaigns.

WHAT IT COSTS: $18-$52
WHERE TO FIND IT: Sephora, and

Categorized | Beauty Spotlight